Second State Records

Problem

Independent music takes more than a finished track. We’re building the operations around artist development, production, distribution, branding, and live promotion.

Approach How I thought about it

• I connect artist development and creative production with structured business operations.

What I built or did

• I established artist recruitment, onboarding, relationship-management workflows, and booking and payment processes.
• I developed digital promotion strategies and supported production, audio engineering, and distribution.

Results

• In progress

  Our active business has supported branding and promotion for six or more artists and coordinated as many as seven concurrent creative projects.

Tools

• Project management
• CRM workflows
• Brand strategy
• Music production
• Digital distribution
• Artist relations